The renowned Charles Jourdan brand has made a remarkable comeback in the luxury market with the recent opening of its flagship store on Place de la Madeleine in Paris. For fans of this iconic French shoe brand, this news is truly exciting.
It was 60 years ago when Charles Jourdan first established its boutique on Place de la Madeleine. Now, in the year 2017, the highly sought-after shoes from this prestigious French Maison have returned to their original location in Paris.
The brand has recently inaugurated a stunning store, spanning across 130 square meters, at 7 Place de la Madeleine. In order to revive its collection, Charles Jourdan has collaborated with a Spanish manufacturer for its women’s line, while the men’s shoe line is currently undergoing testing.
In addition to shoes, the new Charles Jourdan boutique also showcases an exquisite collection of leather accessories. This bold move comes after the unfortunate closure of the brand in 2013. However, Charles Jourdan continued to sell its creations exclusively in Japan.
Under the extraordinary leadership of Jean-François Ferrandiz, who took over the brand in 2014, Charles Jourdan has been diligently working on this project for the past two years. With the goal of reviving its business, the brand will now be focusing on offering more affordable products compared to its previous expensive offerings.
The average price of Charles Jourdan shoes will now be set below 400 euros, which is a significant 40% decrease from the prices of previous years. Visitors to the new flagship store on Place de la Madeleine will have the pleasure of discovering a stunning range of everyday city shoes. This signals a new strategy for the brand, as it used to primarily specialize in shoes for prestigious events.
The design of the Maison’s models is expertly carried out by an internal team of three talented individuals. Additionally, Charles Jourdan will also offer the shoes that have contributed to its remarkable reputation over the years.
This return to the luxury market is an extremely promising step for Charles Jourdan. With its new range of affordable products and prime location, the brand is sure to attract both its loyal customers and new fans alike. The Maison is once again asserting its dominance in the world of luxury footwear.
Useful links:
1. Charles Jourdan Official Website
2. Vogue: Best Trainers and Sneakers for Women
