Chanel is undergoing a significant transformation in its approach to Paris fashion shows, signaling a potential shift away from the lavish displays that have long characterized the luxury brand. As Virginie Viard, Chanel’s new designer, unveiled the brand’s latest collection in the midst of the coronavirus crisis, she hinted at a move towards a more subdued and refined style, in contrast to the extravagant spectacles associated with her predecessor, Karl Lagerfeld.
Lagerfeld’s runway shows for Chanel were renowned for their opulence, often featuring elaborate sets and theatrical presentations at the iconic Grand Palais in Paris. However, Viard expressed her preference for a more understated aesthetic, revealing in an interview with Le Figaro that she was never enamored with the extravagant displays that defined the brand during Lagerfeld’s tenure.
Despite this shift in approach, Chanel plans to stage its upcoming show at the Grand Palais during Paris Fashion Week in October, marking a final tribute to the venue before it undergoes renovation in January. Viard, who originally harbored ambitions of becoming a filmmaker before entering the fashion industry, debuted Chanel’s cruise collection through a cinematic studio film inspired by the allure of Capri.
The cruise collection showcased practical and versatile summer ensembles designed for effortless style and easy packing, blending Viard’s distinctive Parisian charm with modern accessories. In response to the challenges posed by the global health crisis, Viard focused on creating a range of simple yet luxurious pieces that exuded comfort and sophistication, providing a touch of escapism amidst the uncertainty of the current climate.
While the pandemic has forced a shift towards digital presentations within the fashion industry, Viard remains determined to showcase Chanel’s haute couture collection in Paris in July through innovative digital means. With a fusion of timeless elegance and contemporary flair, Viard’s vision for Chanel reflects a spirit of resilience and creativity in the face of adversity, promising a future characterized by enduring style and sophistication.
To explore more about Chanel and its latest collections, check out the official website here. Additionally, for updates on upcoming fashion events and trends, visit the Paris Fashion Week website here.
