Chanel’s Paraffection division was recently distinguished with the prestigious Rayonnement of France Award during a special ceremony held at the French Ministry of Foreign Affairs. The division, overseen by Bruno Pavlovsky, president of Chanel’s fashion and accessories divisions, comprises a network of over a dozen luxury suppliers predominantly hailing from France. These artisans provide top-tier skills and craftsmanship to the fashion and haute couture industry.
Established in 1985 with the aim of safeguarding the traditional artisanal expertise essential to Chanel and other high fashion houses, Paraffection specializes in a range of intricate handcrafts including millinery, gloves, pleating, feathers, pearls, and embroidery. The creative genius behind Chanel, Karl Lagerfeld, heavily relies on the unparalleled skills of Paraffection’s partner houses like Lemarié, Massaro, Montex, Guillet, and Cause to bring his breathtaking collections to life.
The Rayonnement Français Award, which translates to French Radiance, seeks to celebrate the unique cultural and artistic contributions of France to the wider world stage. France is renowned for its mission of exporting beauty, elegance, and craftsmanship globally. The award ceremony brought together a distinguished audience including dignitaries, ambassadors, and notable personalities like Anna Wintour.
Alongside Chanel’s Paraffection, the award was also bestowed upon esteemed figures such as renowned chef Guy Savoy and Didier Deschamps, the head coach of France’s triumphant World Cup-winning football team. French Foreign Minister, Jean-Yves Le Drian, commended Deschamps and his team for their historic victory and underlined the momentous global viewership of the World Cup final.
Deschamps highlighted the educative value of football and emphasized the team’s commitment to unity and sportsmanship throughout the tournament. The Rayonnement Français Award aims to spotlight individuals and entities that champion French excellence and artistry on an international scale. The recognition garnered by Chanel’s Paraffection division underscores the exceptional talent and unwavering dedication of its artisans.
For more information about Chanel’s Paraffection division and their remarkable contributions to the world of fashion, visit their official website here. To learn more about the Rayonnement of France Award and its significance, explore the official French Ministry of Foreign Affairs page here.
