Chanel’s recent Métiers d’Art show in Manchester was not only a display of the brand’s exquisite craftsmanship but also a catalyst for economic growth in the city. Manchester, already recognized as the UK’s second city for the fashion industry, experienced a surge of global celebrities, influencers, and press attending the event, temporarily transforming it into a luxurious destination.
According to Marketing Manchester’s analysis, the show had a direct economic impact of approximately £8 million, with the potential for even greater indirect effects. This estimation takes into account the expenditure of around 600 guests and staff who stayed in Manchester hotels for several days, as well as the production costs and other show-related expenses. The infusion of funds into the local economy has undoubtedly provided a boost to businesses in the city and supported job creation.
However, the £8 million figure only scratches the surface of the benefits brought by the show. The extensive media coverage from national and international sources is estimated to have a value exceeding £100 million. This increased visibility has positioned Manchester as an even more prominent fashion hub, attracting future investments and creating opportunities for the region in terms of job growth and economic development.
Beyond the economic advantages, the Chanel Métiers d’Art show also brought about other positive outcomes for Manchester. Chanel took responsibility for covering all costs related to cleaning up the event and road closures, relieving the city of any financial burden. Additionally, 50 fashion students from Manchester Metropolitan University had the invaluable opportunity to gain hands-on experience behind the scenes, an opportunity that would otherwise be inaccessible to them.
The significance of the event in solidifying Manchester’s global reputation cannot be understated. Council Leader Bev Craig emphasized that the show would yield both direct and indirect benefits for the city, showcasing its potential as a major player in the fashion industry. Victoria Braddock, Managing Director of Marketing Manchester, echoed this sentiment, noting that the impact of the Chanel Métiers d’Art show would extend far beyond its immediate effects, leaving a lasting positive impression on the city for years to come.
Useful links:
– Manchester Evening News – Chanel Hosts Fashion Show in Manchester
– Marketing Manchester – Chanel Métiers d’Art Show in Manchester
