Chanel, the legendary fashion house known for its timeless elegance, has recently unveiled a stunning new flagship store in the heart of Paris. The new retail space, named 19 rue Cambon, is a sprawling 1,500 square-meter boutique that combines three buildings, including a former 17th-century convent, to create a luxurious shopping destination like no other. Located at the corner of St. Honoré, Paris’ most prestigious luxury street, as well as rue Duphot and rue Cambon, the store boasts entrances on all three streets, making it easily accessible to fashion enthusiasts from around the world.
The grand opening of the new Chanel flagship store was a momentous occasion, with editors and select clients invited to explore the five-story space. The interior of the boutique is a sight to behold, with giant plate glass walls adorned with camellias, Coco Chanel’s favorite flower. The architectural design seamlessly blends the three buildings into one cohesive space, featuring varied ceiling heights and passages that create a bright and spacious shopping environment. The exterior of the store is clad in classic Paris limestone, while the interior boasts luxurious details such as metallic carpets, blond Versailles parquet flooring, lacquered dressing room walls, embroidered curtains, and exquisite crystal and gold lighting fixtures.
Situated just a stone’s throw away from Chanel’s historic headquarters at 31 rue Cambon, the new flagship store is a nod to the brand’s rich heritage. Renowned architect Peter Marino has incorporated art pieces and sculptures throughout the store, including Carrera marble lions and a magnificent Coromandel screen, all of which reflect the iconic aesthetic of Coco Chanel herself.
One of the standout features of the store is a chalk stone stairwell adorned with vertical mirrors and a 14-meter high artwork by Gregor Hildebrandt, featuring steel and vinyl disks. This stunning piece pays tribute to Karl Lagerfeld, Chanel’s visionary creative director, and recalls the mirrored, Art Deco staircase at 31 rue Cambon where Chanel herself once graced with her presence.
Chanel’s new flagship store at 19 rue Cambon embodies the brand’s commitment to luxury, elegance, and timeless style. It serves as a physical manifestation of Chanel’s enduring legacy and dedication to creating magical experiences for its clientele, just as Mademoiselle Chanel envisioned. The store truly captures the essence of the Chanel brand, offering a unique and enchanting shopping experience for fashion connoisseurs and luxury enthusiasts alike.
To learn more about Chanel’s latest collections and store locations, visit the official Chanel website here. For a behind-the-scenes look at the making of the new flagship store, check out this exclusive video here.
