Chanel, the renowned French luxury house, is preparing to unveil its highly anticipated Métiers d’art 2021-22 collection in the fashion capital of Paris this December. This exciting announcement follows Chanel’s first physical runway show in over a year, which took place during Paris Haute Couture Week in July. Set to take place on December 7, 2021, the location of the Métiers d’art show remains a closely guarded secret.
The Métiers d’art collection holds special significance for Chanel, as it serves as a tribute to the exceptional craftsmanship and heritage of French fashion. Since 2002, this collection has celebrated the unique skills and expertise of Chanel’s collaborators, which include workshops and manufacturers. These collaborations are made possible through Chanel’s Paraffection subsidiary, which facilitates the partnership between the luxury house and these artisans.
In December 2020, Chanel showcased its last Métiers d’art ready-to-wear collection through a captivating film shot at the iconic Château de Chenonceau. This collection beautifully showcased the traditional and living savoir-faire through the creative interplay between Chanel’s Studio and various artisans, including embroiderers, feather workers, pleaters, cobblers, hatters, and glovemakers. Each meticulously crafted creation exemplified the mastery and attention to detail of these highly skilled craftspeople.
In 2019, Chanel’s Métiers d’art show marked a significant milestone for the brand, as it was the first show helmed by creative director Virginie Viard following the passing of Karl Lagerfeld. This pivotal moment, held in the heart of Paris, showcased Viard’s unique vision for Chanel and solidified her role as Lagerfeld’s successor.
By announcing the upcoming Métiers d’art show, Chanel demonstrates its determination to return to a sense of normalcy after the disruption caused by the global Covid-19 pandemic. The fashion industry as a whole has grappled with the challenges imposed by the crisis, with many brands opting for digital presentations or virtual events. Chanel’s decision to host a physical runway show signals a return to the traditional format, underscoring the brand’s resilience and ability to adapt to the evolving landscape of fashion.
The Métiers d’art collection not only celebrates unparalleled craftsmanship but also showcases Chanel’s commitment to preserving and promoting the French fashion industry. This collection highlights the distinctive skills and techniques that have been passed down through generations, ensuring that they continue to shine on the global stage.
As anticipation builds for the unveiling of Chanel’s Métiers d’art 2021-22 collection, fashion enthusiasts and industry insiders eagerly await the brand’s latest creations. This event will not only be a celebration of artistry but also a significant milestone in Chanel’s history, showcasing the brand’s remarkable ability to seamlessly intertwine tradition and innovation.
In conclusion, Chanel’s announcement of the Métiers d’art show in Paris this December represents a momentous occasion for both the brand and the wider fashion industry. It signifies a return to normalcy and underscores Chanel’s dedication to preserving and promoting the art of craftsmanship. With its rich history and unwavering commitment to excellence, Chanel continues to captivate and inspire fashion lovers around the world.
Useful links:
1. Chanel Official Website
2. Chanel on Vogue
