Chanel recently unveiled its highly anticipated advertising campaign for the spring-summer 2015 season, and once again, they have chosen the stunning Brazilian model, Gisele Bündchen, to be the face of their collection. The campaign, titled “Afterdark”, was captured by the iconic fashion designer and photographer, Karl Lagerfeld, as he photographed Bündchen posing on the streets of Saint-Germain-des-Prés at night.
In the photos, Bündchen exudes a natural and radiant beauty, with her loose hair and barefoot stance. Her relaxed and modern spirit perfectly embodies the essence of Chanel’s spring-summer 2015 collection. The photo shoot took place along the banks of the Seine on the left bank, with Bündchen strolling down Boulevard Saint-Germain, passing by the famous Café de Flore, a symbol of Parisian culture and history.
Bündchen effortlessly showcases Chanel’s latest ready-to-wear pieces, created by Lagerfeld himself. She wears a reversible jacket, loose-fitting pants inspired by menswear, a simple cotton sweater, and even a stunning suede outfit. This collaboration between Bündchen and Chanel is not their first, as she has previously been featured in the brand’s short film “The One That I Want” directed by Baz Luhrmann. Bündchen also walked the runway for Chanel at the Grand Palais last September, where Lagerfeld recreated a protest scene in an urban setting.
Gisele Bündchen has undeniably become one of the most iconic figures of Chanel, and her partnership with the brand continues to thrive. Her natural beauty and timeless elegance perfectly align with the ethos of Chanel, and she effortlessly brings their collections to life. With each collaboration, Bündchen further solidifies her place in the world of high fashion.
Useful links:
Chanel Spring-Summer 2015 Campaign Pictures
Gisele Bündchen for Chanel No.5 Video
