Chanel has adopted a digital marketing approach by promoting its Rouge Coco Gloss through the creation of a series of emojis. These emojis, available exclusively on the Apple Store, are designed to appeal to the millennial generation, who are known for their attachment to smartphones. With the launch of this new product, Chanel aims to communicate with a younger audience in a unique way.
The Rouge Coco Gloss stickers feature elements such as red lips, logos, and lipstick tubes, allowing users to express themselves in a glamorous manner. This digital strategy not only showcases the brand’s dedication to staying relevant in the digital age but also capitalizes on the popularity of emojis as a means of communication.
In today’s online world, stickers have become a significant part of our everyday conversations, particularly on mobile devices. Brands have recognized the power of stickers in engaging with their target audience and have started launching their own sticker collections. These playful and often free products enable brands to enter the conversation of internet users seamlessly.
Chanel’s decision to launch their own series of emojis demonstrates the brand’s innovative approach to marketing. This move follows the footsteps of celebrities like Kim Kardashian, who released her own sticker collection, “kimojis,” on social media. The success of Kardashian’s sticker collection, which garnered thousands of downloads from her fans, serves as evidence of the potential impact of stickers as a marketing tool.
Chanel’s Rouge Coco Gloss stickers are not only a creative means of communication but also serve as a promotional tool for their new cosmetic product. The brand hopes that by engaging with internet users through these emojis, they can generate interest and boost sales.
As the luxury brand joins the ranks of others, such as Kenzo and H&M, in launching their own sticker collections, it remains to be seen how internet users will embrace the Rouge Coco Gloss stickers and what impact it will have on the sales of Chanel’s new cosmetic product.
Useful links:
– Apple Store
– Kim Kardashian’s Kimojis
