To commemorate the 100th anniversary of its iconic N°5 fragrance, Chanel is taking storytelling to new heights with a captivating video campaign. Aptly named “Celebrity by 6,” this innovative campaign delves into the fascinating world of fame and its impact on culture and society.
The campaign features six influential individuals who each bring a unique perspective on celebrity. Marion Cotillard, the acclaimed actress and ambassador of N°5, contemplates the intricate relationship between celebrities and iconic status. Meanwhile, Marie-Agnès Gillot, a renowned ballet dancer, embodies the epitome of artistic talent.
Offering a global perspective, writer Hung Huang decrypts the emergence of contemporary celebrity in China, shedding light on the country’s unique cultural landscape. Chanel also includes the insights of other notable figures such as Laurie Santos, a psychology researcher at Yale University, Graydon Carter, the former editor-in-chief of Vanity Fair, and Lil Buck, a prodigious street dancer who has collaborated with the queen of pop herself, Madonna.
“Celebrity by 6” is complemented by a series of mini-videos that allow viewers to delve deeper into each speaker’s personal vision. Through this approach, Chanel fosters meaningful conversations about its DNA and continues to engage audiences, building upon the success of the Chanel Connects podcasts and the literary club launched earlier this year by the legendary fashion house.
As Chanel celebrates the rich legacy of its N°5 fragrance, this multi-faceted campaign showcases the brand’s ability to merge promotion and reflection, captivating viewers and inspiring them to contemplate the societal implications of celebrity.
For additional information on the campaign, you can explore these relevant links:
1. Chanel Official Website
2. Watch “Celebrity by 6” Campaign
