Chanel is gearing up for the launch of its most significant beauty release yet, N°1 De Chanel, which combines skincare, fragrance, and makeup into one luxurious collection. This marks the first time that Chanel has merged these three dimensions of beauty, and it is expected to have a major impact on the industry. The launch is scheduled for January 14th and will be accompanied by a comprehensive marketing campaign.
The standout product in the N°1 De Chanel line is named after its position within the Chanel lineup, joining the ranks of iconic fragrances such as N°5 and N°19. The collection revolves around the red camellia, a flower that holds great significance for the fashion house. Gabrielle Chanel, the founder of Chanel, treasured the white camellia as her emblematic flower, and it continues to inspire the brand’s fashion and beauty offerings. After a decade of research, Chanel has discovered the amazing anti-aging properties of the red camellia, as well as its ability to preserve youthful-looking skin’s vitality and radiance.
The skincare range in the N°1 De Chanel collection features natural ingredients, with a focus on high concentrations of red camellia extract. The hero product of the line is the Red Camellia Revitalizing Serum, which is accompanied by a range of complementary products such as a Revitalizing Cream, Revitalizing Eye Cream, Powder-To-Foam Cleanser, Revitalizing Lotion, and Revitalizing Serum-In-Mist. The Serum-In-Mist is particularly unique, offering a bi-phase formula that can be sprayed on the entire face throughout the day to protect the skin from pollution while refreshing makeup.
Aside from skincare, the N°1 De Chanel collection also includes makeup offerings. The Red Camellia Revitalizing Foundation, available in 20 shades, combines intensive skincare properties with its makeup function. The Lip and Cheek Balm, available in six shades, is a multi-use product that offers both skincare benefits and a touch of color.
Completing the collection is the fragrance component, represented by the L’Eau Rouge Revitalizing Fragrance Mist, crafted by renowned perfumer Olivier Polge. This floral scent features a skincare base enriched with refreshing camellia water and revitalizing red camellia extract.
Chanel’s commitment to sustainability is showcased throughout the launch of N°1 De Chanel. The brand has taken significant steps to reduce the environmental impact of its packaging. The jars and bottles have been designed to be lighter, and 80% of the packaging materials are made of glass. The cream jar is refillable and patented, and the use of single-use plastics like cellophane has been minimized. Paper leaflets have been eliminated, and organic inks are used for bottle decoration. In addition, engraved lids replace the use of inks, and recycled or bio-sourced materials are incorporated into many of the product line lids.
With its groundbreaking fusion of skincare, fragrance, and makeup, coupled with a strong commitment to sustainability, Chanel’s N°1 De Chanel collection is set to make a bold statement in the beauty industry. Beauty enthusiasts worldwide are eagerly awaiting its arrival, anticipating a must-have addition to their beauty routines.
Useful links:
1. Chanel N°1 De Chanel Official Website
2. Vogue: Chanel N°1 De Chanel Review
