Chanel Maison has recently introduced a new bag design that pays homage to its founding icon, Gabrielle Chanel. This highly anticipated model, which has already garnered attention through a partially revealed campaign, boasts Kristen Stewart as its first ambassador.
The campaign itself beautifully captures the essence of Gabrielle Chanel, taking place in an industrial warehouse illuminated by soft, diffused lighting. Chanel has even released a captivating short film as part of the Gabrielle bag campaign, directed by renowned Australian filmmaker Daniel Askill. In the film, Kristen Stewart portrays a mysterious figure who seems to be possessed and guided by a higher force.
According to Stewart, the film tells “the quest of Gabrielle” and possesses both a supernatural element and an abundance of energy. This combination adds an intriguing twist to the narrative, leaving viewers eager to discover more.
In terms of design, the new Gabrielle bag proves to be a remarkable fusion of versatility and precision, featuring the iconic quilting and available in a range of classic Chanel colors. Additionally, customers can choose from various sizes, ensuring both style and freedom of movement.
To elevate the launch of this remarkable bag, Chanel has assembled a star-studded cast of ambassadors who are already famous in their own rights. As the campaign unfolds throughout the month of April, viewers can anticipate the appearances of Cara Delevingne, Caroline de Maigret, and Pharrell Williams. Each ambassador will bring their unique personality and style to embody the spirit of the Gabrielle bag.
With the anticipation building around the Gabrielle bag campaign, fans and fashion enthusiasts can look forward to a visually captivating and artistically inspiring series of short films. Stay tuned to witness the creativity and individual interpretations of this extraordinary bag model by Chanel’s esteemed ambassadors.
Useful links:
1. Chanel’s official announcement of Kristen Stewart as the ambassador
2. Vogue article on the Gabrielle bag campaign featuring Kristen Stewart
