Chanel, the iconic fashion house known for its timeless elegance and luxury, has expanded its presence in the American market with the opening of a new boutique in Chicago. The stunning two-floor boutique, located at 65 East Oak Street, spans an impressive 10,000 square feet and was meticulously designed by the renowned architect Peter Marino. This collaboration marks Marino’s first foray into creating an entire Chanel store, showcasing his talent for blending modern aesthetics with classic elegance.
Compared to the previous Chanel store at the Drake Hotel, which opened its doors in 1997, the new Chicago location offers an additional 2,800 square feet of retail space. Drawing inspiration from Gabrielle Chanel’s famed apartment on 31 Rue Cambon in Paris, the boutique exudes a sophisticated and luxurious ambiance that invites customers to immerse themselves in the world of Chanel.
John Galantic, president and chief operating officer of Chanel Inc., underscored the brand’s dedication to providing an exceptional client experience through investments in boutique design that mirrors the quality and creativity synonymous with Chanel. The boutique proudly showcases pieces from Chanel’s latest collections, including the spring Act 1 collection, as well as items from the cruise and fall ready-to-wear lines.
The boutique’s layout has been thoughtfully crafted to allow customers to seamlessly navigate through the various product categories, including jewelry, handbags, watches, and sneakers. The main floor houses sections dedicated to handbags, costume jewelry, scarves, eyewear, cosmetics, and fragrance, while the second floor features ready-to-wear collections, cozy sitting areas, and an exclusive shoe salon.
With a design aesthetic that echoes the classic Chanel colors and tweed-inspired accents seen in the flagship store in Manhattan, the Chicago boutique offers a cohesive brand experience. The interior is further elevated by a stunning collection of curated artwork by Marino, featuring pieces by esteemed artists such as Idris Khan and Agnes Martin.
Situated among other prestigious luxury brands like Van Cleef & Arpels, Tom Ford, Carolina Herrera, and Dolce & Gabbana, the new Chanel boutique has quickly become a sought-after shopping destination for fashion enthusiasts in Chicago. Beyond its extensive range of products, the boutique promises a unique and immersive shopping experience that captures the essence of the Chanel brand.
To learn more about Chanel’s latest collections and boutique locations, visit their official website here. For a virtual tour of the design concept behind the new Chicago boutique, click here.
