Chanel, the renowned luxury brand, is marking a major milestone with the 100th anniversary of its iconic fragrance, N°5. To commemorate this occasion, the company has introduced the Factory 5 Collection, comprising 17 limited edition beauty products that draw inspiration from ordinary objects while incorporating the brand’s heritage scent. This distinct collection includes unique items such as shower gel packaged in a paint tin and bath tablets in a tea tin, injecting an unconventional twist into the world of traditional beauty products. The concept behind Factory 5 pays tribute to Gabrielle Chanel’s original disruptive approach to the fragrance industry and showcases Chanel’s belief that luxury lies in the experience.
Thomas du Pré de Saint Maur, Chanel’s Head of Global Creative Resources Fragrance and Beauty, shed light on the rationale behind selecting everyday objects for this collection. He emphasized that items we use regularly hold as much value as those reserved for special occasions. It is all about the experience that these products provide. The products within the Factory 5 Collection boast Chanel’s signature black and white aesthetic, featuring an ultra-modern design that elevates N°5 to the status of collector’s items.
To bolster the launch of the Factory 5 Collection, Chanel has unveiled experiential pop-ups in major shopping cities worldwide. These pop-ups serve as immersive theme parks dedicated to N°5, offering visitors a unique and captivating experience. Chanel seamlessly blends the black and white identity of N°5 with the vibrant colors of pop culture, creating an entertaining journey through the 17 products. Resembling a factory setting, these pop-ups allow the public to follow the product manufacturing process through various workstations, culminating in a visit to the factory store, where playful and offbeat demonstrations await.
For those unable to physically explore the pop-ups, Chanel has developed a digital experience. This online platform enables individuals to engage with the Factory 5 Collection and immerse themselves in the captivating world of N°5.
Ultimately, Chanel’s Factory 5 Collection and the accompanying pop-ups serve as a grand celebration of N°5’s centenary, showcasing the brand’s unwavering commitment to innovation and creativity. By transforming everyday objects into luxurious beauty products, Chanel continues to challenge the confines of tradition within the fragrance industry.
Useful Links:
1. Chanel Factory 5 Collection
2. Vogue Article on Chanel’s Factory 5 Collection
