Following the recent passing of Karl Lagerfeld, Chanel has made a significant decision regarding the future creative direction of the iconic fashion house. In a move that pays homage to Lagerfeld’s legacy, Chanel has appointed Virginie Viard as the new creative head. Lagerfeld, who had been at the helm of Chanel since 1983, was instrumental in shaping the brand’s distinctive style and aesthetic from its headquarters at rue Cambon.
Chanel’s announcement of Viard taking over the design of the collections reflects a deep commitment to honor the legacies of both Gabrielle Chanel and Karl Lagerfeld. Working closely with Lagerfeld as the director of Chanel’s creative studio, Viard is well-equipped to carry on the brand’s vision. She recently showcased her talent by stepping in for Lagerfeld at Chanel’s haute couture shows in Paris, receiving acclaim for her work.
With a strong team led by Viard and supported by individuals such as Eric Pfrunder, Chanel’s director of image, the brand is set to continue its reign as a fashion powerhouse. The seamless transition within the Chanel team not only demonstrates its strength but also ensures the brand’s legacy remains intact. The future of Chanel under Viard’s leadership is bright, with Lagerfeld’s influence living on through her creative vision.
To read more about the fashion industry and Chanel’s latest developments, check out this article from Vogue and this piece from Business of Fashion.
