Chanel, the iconic Parisian fashion brand, is once again adapting to the current circumstances by hosting its next show without a live audience. Last year, the brand wowed the world by choosing the beautiful Château de Chenonceau as the backdrop for its Métiers d’Art 2020/2021 collection. However, due to the ongoing social distancing measures, Chanel has decided to stream the show online rather than having spectators present.
According to reports from WWD, the fashion show will be recorded on December 1st, with the hopes that it will coincide with the end of the French lockdown. The collection will then be showcased on December 3rd at 7pm through Chanel’s official website and various social media platforms.
This isn’t the first time Chanel has embraced digital platforms to connect with its audience. In June, the brand presented its “Balade en Méditerranée” Cruise 2020 collection through a digital format, successfully recreating the unique experience for viewers worldwide. They continued this approach for their Haute Couture collection a month later, showcasing their ability to adapt and engage with their fans virtually.
However, Chanel also understands the importance of returning to physical fashion shows. In early October, they closed the Paris Fashion Week with their Spring/Summer 2021 collection, hosting the event at the Grand Palais in front of around 500 fortunate attendees. This demonstrated their commitment to both virtual and in-person experiences, ensuring that their loyal followers could still witness the magic of a live fashion show.
While it may be disappointing for Chanel’s regular front row guests to not be able to physically attend the upcoming show, the brand’s decision to prioritize safety is commendable. By offering online streaming, Chanel ensures that fashion enthusiasts from all over the world can still be a part of this highly anticipated event.
As the fashion industry continues to navigate through these challenging times, it is evident that adaptation and innovation are key. Chanel’s ability to seamlessly transition between virtual and physical shows showcases their dedication to their craft and their commitment to their loyal audience.
Useful links:
1. Chanel Official Website
2. Chanel Official Instagram Account
