Cerruti 1881, the renowned Parisian fashion house, finds itself in a state of uncertainty as its parent company, the Trinity Group, faces liquidation. The Trinity Group, which also owns Gieves & Hawkes and Kent & Curven, has recently been placed under liquidation, leaving the fate of Cerruti 1881 hanging in the balance.
This unfortunate development comes as a blow to Cerruti 1881, which has already faced numerous challenges in recent years. The troubles began in 2019 when the brand’s Creative Director, Jason Basmajian, departed, leading to a decline in its popularity. The acquisition of Cerruti 1881 by Trinity in 2010 was expected to bring stability and growth to the fashion house, but it seems to have struggled to regain its former glory.
Cerruti 1881 rose to prominence in the late 1960s with its menswear collections and later expanded into womenswear in 1976. The brand also ventured into the fragrance and accessories sectors, further establishing its presence in the fashion industry.
The liquidation of the Trinity Group raises serious concerns about the future of Cerruti 1881. With FTI Consulting and R&H Services appointed as co-liquidators to assess the financial situation of Trinity, it remains to be seen if a rescue deal can be secured for Gieves & Hawkes. However, the future of Cerruti 1881 remains uncertain.
As the evaluation of Trinity’s financial situation unfolds, the fashion world eagerly awaits the outcome for Cerruti 1881. With loyal clientele and a rich history, the fate of this iconic fashion house serves as a reminder of the unpredictability of the industry. Time will tell what lies ahead for Cerruti 1881 and whether it will overcome this tumultuous period.
Useful Links:
– Official Cerruti 1881 Website
– Hong Kong Free Press article on Trinity Group’s liquidation
