Celine is entering an exciting new phase in its evolution as a luxury brand, with a particular focus on breaking into the menswear market. Since the appointment of Hedi Slimane as creative director in January 2018, the brand has been gearing up for its foray into menswear, culminating in the launch of its inaugural menswear collection at Paris Fashion Week Men’s in January 2019.
The inauguration of the first Celine menswear boutiques in Paris and Milan represents a significant milestone for the brand. The highly anticipated Paris flagship, located at 24 Rue François 1er in the eighth arrondissement, is set to open its doors in February. Following closely behind, a second boutique will be unveiled in Milan at the prestigious Luxury Quad on Via Santo Spirito.
By strategically situating these menswear boutiques alongside existing Celine stores that carry womenswear collections, the brand emphasizes its dedication to providing a seamless brand experience for its clientele. As Celine’s global footprint expands, the plan is to introduce menswear boutiques in other major fashion hubs while maintaining a robust presence in retail outlets and wholesale avenues.
The introduction of menswear is poised to become a key driver of growth for Celine, with the ambitious goal of doubling its current revenues, estimated at around 1 billion euros, within the next five years. Hedi Slimane’s debut menswear collection for Celine showcased his distinctive aesthetic, characterized by sleek rocker-inspired ensembles featuring tailored suits and edgy leather pieces.
By venturing into menswear, Celine aims to captivate a fresh audience while upholding its legacy of refined and sophisticated designs. The launch of these new boutiques heralds an exciting juncture for the brand as it navigates the competitive landscape of luxury fashion, solidifying its position as an industry trailblazer.
For further information on Celine’s menswear expansion, visit Vogue’s coverage or explore Celine’s latest collections at Celine’s official website.
