Celine is making a strategic move to enhance its presence in the luxury market by significantly investing in the growth of leather goods production. The French luxury brand, known for its elegant designs and timeless pieces, is a subsidiary of the prestigious fashion conglomerate LVMH. The recent establishment of a state-of-the-art factory for leather goods in Radda in Chianti, Italy, signals Celine’s strong emphasis on this core category within its product range.
The inauguration of the new factory, named “La Manufacture,” was attended by key figures from LVMH, local dignitaries, and Celine’s CEO Séverine Merle. Situated amidst the scenic landscape of Radda in Chianti, the factory embodies environmentally conscious design elements such as natural lighting, solar panels, and a rainwater-collection system. Renowned architect Fabio Barluzzi’s vision has resulted in a visually striking and sustainable production facility for Celine.
The skilled workforce of 129 individuals at the new factory, with a majority focused on leather goods craftsmanship, meticulously create Celine’s signature handbags and small leather goods. The centralized production process is a testament to the brand’s commitment to maintaining quality and control over every stage of manufacturing. With plans to double the workforce by 2021, Celine is gearing up to meet the growing demand for its sought-after leather goods.
By investing in the new factory in Radda, Celine affirms its dedication to upholding its heritage of manufacturing leather goods in Tuscany, a tradition that dates back to the 1960s. The brand’s presence in the region extends to another workshop in Strada in Chianti, specializing in prototyping and repairs, showcasing a long-standing relationship with local craftsmanship and expertise in leather goods production.
The expansion of leather goods production in Italy is not unique to Celine, as other luxury brands under the LVMH umbrella, such as Louis Vuitton, Bulgari, Fendi, Christian Dior, Givenchy, and Loro Piana, also operate manufacturing facilities in the country. This collective investment in Italian artisanal skills underscores the importance of preserving and showcasing the unparalleled craftsmanship that Italy is renowned for in the global luxury market.
In conclusion, Celine’s strategic focus on expanding its leather goods production in Italy demonstrates the brand’s unwavering commitment to excellence, artisanship, and sustainability. By leveraging its expertise in leather goods manufacturing and embracing local traditions, Celine is poised to continue its legacy of delivering exceptional products that resonate with discerning customers worldwide.
To learn more about Celine’s commitment to sustainability and craftsmanship, visit their official website here. Additionally, for more information on LVMH’s impact on the luxury market, visit the LVMH official website here.
