Tous, a renowned brand with a rich history and a global presence, is celebrated for its iconic ‘bears’ and unwavering commitment to sustainability. Boasting an impressive network of 700 stores across 53 countries, as well as online shops in 14 markets and a workforce of over 4,000 employees worldwide, Tous is undeniably a powerhouse in the fashion industry. Rosa Tous, the vice president and daughter of the brand’s founders, sheds light on the past, present, and future of Tous, offering insights into the Spanish fashion landscape.
At the heart of Tous’ remarkable success lies the harmonious blend of creativity and business expertise. Rosa’s parents, Salvador Tous and Rosa Oriol, exemplified this delicate balance, with her mother contributing as the creative genius and her father as the strategic mastermind. Rosa underscores the significance of cultivating a cohesive team with a unified vision to propel the brand forward, a valuable lesson that can benefit other Spanish fashion labels and designers.
In fashion-forward cities like Paris, where Tous maintains two flagship stores, the brand basks in international acclaim and prestige. These cosmopolitan hubs serve as platforms for Tous to showcase its exquisite craftsmanship and rich heritage. Through initiatives such as the Tous Jewellery and Artisans School, the brand is dedicated to nurturing talent and preserving the artistry and tradition of jewellery making.
Rosa Tous passionately advocates for sustainability in the jewellery sector, highlighting Tous’ dedication to recycling, reusing, and championing the longevity of their pieces. The brand’s emphasis on transparency and environmental consciousness resonates with a growing number of consumers who prioritize ethically sourced and responsibly produced goods.
Navigating a rapidly evolving global marketplace, Tous remains steadfast in upholding its core values and unwavering commitment to excellence. Despite challenges like Brexit looming on the horizon, the brand demonstrates resilience and adaptability, ensuring its continued success. The future appears promising for Tous, a brand that has withstood the test of time and evolving trends, while remaining deeply rooted in its heritage.
To learn more about Tous and their sustainable practices, visit their official website here. For the latest updates on Spanish fashion and design trends, explore the Spanish Institute for Foreign Trade’s website here.
