Renowned French fashion brand, Castelbajac, has recently undergone a strategic rebranding, changing its name to Castelbajac Paris. This small adjustment reflects a significant change in the brand’s strategy, as it aims to focus on the Asian market while making a triumphant return to Europe.
To celebrate its return to Europe, Castelbajac Paris has introduced a new menswear collection. Taking inspiration from surrealism, this collection combines casual and formal styles to create vibrant and artistic designs that encompass both lightness and elegance.
The collection features a variety of graphically designed shirts, t-shirts, and suits, which will initially launch in South Korea before making their way to France and other European markets.
Castelbajac Paris has experienced considerable success in the Asian market, particularly in South Korea. With nearly 200 points of sale offering their ready-to-wear garments and accessories, the brand has struck a chord with Korean consumers. They are captivated by the unique blend of casual and golfwear fashion, as well as the range of accessories, leather goods, eyewear, and home furnishings.
Now, Castelbajac Paris aims to reestablish its presence in Europe by focusing on its menswear collection. The brand plans to distribute its menswear line in France and throughout the continent for the upcoming Autumn-Winter 2018-2019 season. Additionally, they have plans to launch a children’s clothing line, a womenswear collection, and a furniture line. This showcases their versatility and commitment to expanding their offerings.
It remains to be seen if Castelbajac Paris’ creations will resonate with European consumers as strongly as they have with their Korean counterparts. However, with their successful track record and distinctive style, there is optimism that the brand will receive a warm reception as it returns to its European roots.
For more information about Castelbajac Paris and its new collections, visit their official website here.
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