In a recent announcement, Casio G-Shock, a well-known watch brand recognized for its durability and innovation, has revealed its latest collaboration with Blue Note Records in honor of the jazz label’s 80th anniversary. The result of this partnership is the limited-edition men’s watch, GSTB100BNR-1A, which is part of G-Shock’s esteemed G-Steel line.
This sleek timepiece boasts a striking black design accented with vibrant blue details on the dial and buckle, making it a standout accessory for any watch enthusiast. Packaged in custom limited-edition packaging, the GSTB100BNR-1A is not just a watch – it’s a collector’s item that pays tribute to both G-Shock and Blue Note Records’ legacies.
With a price tag of $420, this special watch is not just about style; it also offers high-performance features that set it apart. From solar-powered charging to a super LED light, Neo-Brite luminous hands, 200m water resistance, and shock resistance, the GSTB100BNR-1A is designed to meet the needs of the modern man on-the-go. Additionally, the watch is Bluetooth-enabled, allowing users to connect it to their smartphones via the G-Shock Connected app for added functionality.
Don Was, the President of Blue Note Records, expressed his enthusiasm for the collaboration, noting that G-Shock was the ideal partner to celebrate the label’s milestone anniversary. Blue Note Records, with its rich history dating back to 1939, has played a significant role in shaping the jazz industry by representing legendary artists like Thelonious Monk, Miles Davis, and John Coltrane.
In recent years, Blue Note Records has diversified its portfolio to include other music genres such as R&B and hip-hop, collaborating with contemporary talents like Norah Jones and Gregory Porter. The limited-edition G-Shock watch will be available for purchase at select retailers, G-Shock’s flagship store in Soho, and online starting from March.
To coincide with the launch, a special video featuring Blue Note artists has been released, along with a curated playlist titled “Daddy Kev’s Blue Note X G-Shock Mix.” This collaboration not only celebrates the convergence of music and fashion but also appeals to a wide range of audiences with varying tastes and interests.
For more information on the Casio G-Shock x Blue Note Records collaboration and to purchase the limited-edition watch, please visit the official G-Shock website here. Additionally, to explore the rich history and iconic artists of Blue Note Records, visit their official website here.
