Casely-Hayford has just revealed its exquisite new flagship store situated on Chiltern Street in Marylebone, marking a significant achievement for the esteemed luxury fashion house. Departing from the traditional strategy of unveiling seasonal collections, the store symbolizes a fresh chapter for the brand and its loyal customers.
The carefully designed two-story boutique resembles a welcoming apartment rather than a typical retail space, showcasing mid-century furniture and a warm earthy color scheme. The collaboration with Studio Ashby has resulted in a space that exudes elegance and charm, featuring a culturally diverse palette with a hint of extravagant style.
Established in 2008 by Joe Casely-Hayford and his son Charlie, the brand has earned acclaim for its premium ready-to-wear collections and personalized services. The flagship store will showcase these collections and offer a dedicated atelier for made-to-measure services. Moreover, Casely-Hayford is introducing a new line of leather accessories, a first in its decade-long history. Crafted in Spain, the men’s line includes footwear, luggage bags, backpacks, and cardholders, while women can indulge in leather and suede clutch bags in an assortment of earthy hues.
Charlie Casely-Hayford mentioned that the launch of the flagship store has been a long-planned endeavor. The shift from traditional suiting to a wider range of garments reflects a commitment to innovation and customer satisfaction. The brand is also transitioning to a new business model, departing from the seasonal collection format to more frequent releases. Initially, luxury capsule collections for Autumn, Winter, Spring, and Summer will be introduced in a see-now, buy-now format. The ultimate aim is to quicken the pace with fresh launches every two months to stay abreast with evolving trends and consumer preferences.
Learn more about the brand by visiting their website here and explore their latest collections at the flagship store on Chiltern Street.
