Casablanca Royale made its grand debut on the iconic Champs-Élysées, with the French brand unveiling its inaugural womenswear collection in a stunning showcase that evoked memories of a scene straight out of Casino Royale. Charaf Tajer, the mastermind behind the brand, shared his vision for the collection, drawing inspiration from the worlds of Formula One and Monaco Casino, all infused with the distinctive Casablanca touch.
The show was a spectacle to behold, filmed at the exclusive Traveller’s Club on the Champs-Élysées, and featured a captivating cast of imaginary Grand Prix pilots, enchanting lovers, and glamorous glamazons. The runway was graced with models strutting in chic capes adorned with striking red checkered flags, while impeccably dressed men elegantly poured champagne, creating a scene straight out of a luxurious Casino setting. The ambiance was a harmonious blend of playfulness and sophistication, exuding retro vibes with a hint of opulence.
Charaf Tajer’s designs showcased his meticulous attention to detail, incorporating Art Deco motifs, race-car illustrations, and vintage card patterns, showcasing his prowess as a print connoisseur. The collection, encompassing 50 meticulously crafted looks for both men and women, adhered to strict Covid guidelines, exemplifying a celebration of luxury and fashion amidst uncertain times.
The dream of creating a tailored Casablanca wardrobe for women was brought to life in this groundbreaking co-ed show, where each ensemble was meticulously curated to emanate strength and elegance. Drawing inspiration from iconic figures such as Jackie Onassis, Sade, and Gabrielle Chanel, the collection seamlessly blended timeless sophistication with contemporary allure.
Despite the challenges posed by the global pandemic, Charaf Tajer remained resolute in his determination to push boundaries and redefine the landscape of French fashion. Through strategic marketing initiatives, the Casablanca brand has expanded its presence to over 200 retailers worldwide, garnering admiration from a host of celebrities including Gigi Hadid, Kendall Jenner, and Hailey Bieber.
Looking towards the future, Charaf envisions establishing flagship stores in key fashion capitals, underscoring the significance of creating immersive retail spaces that transcend traditional shopping experiences. His pioneering approach to design and marketing has solidified Casablanca as an industry trailblazer, challenging conventions and reshaping the future of French fashion.
To learn more about Casablanca Royale and their latest collections, visit their official website here. Additionally, for a behind-the-scenes look at the iconic Champs-Élysées show, check out this exclusive video here.
