Casablanca, the luxury fashion company founded by Charaf Tajer, has recently announced the appointment of Frederick Lukoff as its new CEO. This appointment comes after the brand’s recent acquisition by Casablanca Paris Ltd, a newly-established company, as part of their plans for expansion.
Lukoff brings a wealth of experience to his new role, having previously served as the CEO of Scotch & Soda and as the president and CEO of Stella McCartney. He has also held senior positions at renowned fashion houses such as Lanvin, Paco Rabanne, and Courrèges. Tajer expressed his excitement about Lukoff joining the team, emphasizing his extensive knowledge of the industry and his past collaborations with fashion legends André Courrèges and Alber Elbaz.
The appointment of Lukoff marks a new era for Casablanca, with Tajer highlighting the brand’s plans to take the next step and expand its presence. In the coming year, the company’s main focus will be on opening its first flagship boutique in Paris. This physical space will provide a platform for the dedicated Casablanca community to engage with the brand on a deeper level. Additionally, Casablanca aims to expand its product lines, improve its digital capabilities, and invest in its supply chain to support its global growth trajectory.
Despite its relatively small size, Casablanca has gained significant recognition in the luxury sector since its launch in 2018. The brand is currently sold in over 300 boutiques worldwide. Lukoff expressed his enthusiasm for joining Casablanca and working alongside Charaf and his team. He praised the brand’s compelling universe, its breadth and depth, and its positive ethos, all of which he believes present numerous opportunities for future success.
With Frederick Lukoff as the new CEO, Casablanca is entering a new phase of growth and innovation in the luxury fashion industry. The combination of Lukoff’s expertise and Tajer’s creative vision sets the stage for exciting developments for the brand and its dedicated community of followers.
Useful links:
– Casablanca Official Website
– Business of Fashion (for industry news and insights)
