Cartier, the renowned luxury jewelry brand, has recently unveiled its latest holiday video entitled ‘Love is All.’ Directed by British fashion photographer Charlotte Wales, the short film features scenes shot in Paris, Los Angeles, and Shanghai, and boasts a star-studded cast of 12 Friends of the House. Among the notable names included in the video are Lily Collins, Willow Smith, and Hong Kong rapper Jackson Wang. Accompanied by the popular ’70s melody “Love is All” by Roger Glover and Ronnie James Dio, the video captures the friends of Cartier coming together and joyfully dancing.
One of the most striking aspects of the film is its powerful message about the significance of living harmoniously. This thoughtful choice by Cartier for the holiday season reinforces the importance of unity and togetherness. The scenes resemble a joint karaoke performance, with Maisie Williams, Mariacarla Boscono, Ella Balinska, and Monica Bellucci emoting and dancing while lip-syncing to the iconic song. The cast members are adorned in Cartier’s signature red color and showcase both classic and recent creations from the Paris jewelry brand.
Arnaud Carrez, Cartier’s senior vice president and chief marketing officer, emphasized the campaign’s significance, stating that “This campaign marks a unique opportunity to speak further on love and the connections that bring us all together. As we celebrate the festive season, it also reflects the desire to come together again, like the Friends of the Maison do, to form our own family.”
Cartier has a history of excelling in creative holiday marketing campaigns. Their first animated video in 2012 followed the journey of a spotted panther cub aiming to reach a large red Cartier gift box. However, this year, the brand has taken a different approach by featuring celebrities in a lighthearted display. Carrez underscored Cartier’s belief in the power of unity, stating that “It’s a part of the Cartier philosophy to believe that we are stronger and more authentic together, and that’s why we have gathered this inspiring community of artists who embrace life with a sense of celebration. Together, they seem to defy gravity through Cartier’s red box, which they have filled with a sense of joy.”
Cartier’s ‘Love is All’ holiday video not only showcases their exquisite jewelry but also conveys a heartfelt message of love, unity, and celebration. With a star-studded cast and a catchy tune, the video invites everyone to embrace the festive season and the power of togetherness.
For more information about Cartier and their holiday campaigns, visit their official website here.
To watch the ‘Love is All’ video and immerse yourself in the joyous atmosphere created by Cartier, click here.
