Luxury jeweller Cartier has recently joined forces with the luxury styling game Drest to introduce a captivating new feature called Jewelry & Watch Mode. By combining the realms of high-end jewelry and gaming, this collaboration aims to appeal to a younger and trend-focused audience. Users of the Drest app now have the opportunity to style virtual models with exquisite Cartier jewelry and watches in a 2D format, enabling them to infuse their own creativity into photoshoots. This innovative partnership serves as a means for Cartier to engage with its audience in a fresh and imaginative manner while highlighting their stunning Clash [Un]limited collection.
According to CEO Lucy Yeomans, bringing these luxurious pieces to life within a gaming environment posed a technical challenge. However, the outcome has proven to be extraordinary. Arnaud Carrez, chief marketing officer at Cartier, further emphasized that this collaboration enables Cartier to push boundaries and present its audience with new and pertinent experiences. This partnership exemplifies the growing trend of luxury brands embracing the world of gaming to connect with a broader audience and create immersive encounters.
As luxury brands evolve and adapt to changing consumer tastes and preferences, intertwining their offerings with the immersive experience of gaming has proven to be an effective strategy. By engaging with the world of gaming, Cartier has successfully tapped into the interests of a younger and more tech-savvy audience. This collaboration not only provides an opportunity for users to experiment with styling virtual models but also allows them to explore the mesmerizing world of Cartier jewelry and watches.
To experience the Jewelry & Watch Mode feature on the Drest app, please visit their website [Link: https://www.drest.com/]. For more information on Cartier’s Clash [Un]limited collection, please visit their official website [Link: https://www.cartier.com/].
