London’s iconic Carnaby fashion and tourist destination is stepping up its efforts to attract shoppers this summer with the launch of the Carnaby In Colour initiative. Presented by Shaftesbury Capital, the owner/operator of Carnaby, the campaign aims to draw in more people by offering a combination of summer-inspired shopping and dining experiences, along with a vibrant art installation.
More than 100 international and British labels, independent boutiques, and unique concepts are participating in this color-themed promotional event. Some of the well-known brands taking part include Paul Smith, IKKS Paris, MAC, Cubitts, Kat Maconie, Ganni, Stine Goya, and Finlay. Each brand is offering special promotions or introducing new collections that embrace the lively and energetic spirit of summer.
Paul Smith is showcasing The Pride Project, a collaboration with artists to celebrate Pride 2023. The artwork expresses what Pride means to the artists, and 50% of the net purchase price from the sales of the artwork will be donated to MindOut, an LGBTQ mental health charity. This initiative combines art and activism, creating a meaningful shopping experience for customers.
IKKS Paris, known for its fashionable clothing, is offering up to 50% off its spring/summer collection both in-store and through Pride-themed window displays. It’s a perfect opportunity for fashion enthusiasts to grab stylish pieces at discounted prices while showing support for the LGBTQ community.
Beauty brand MAC is launching a new collection of colorful ‘Squirt Plumping Gloss Sticks’, adding a pop of bright hues to its makeup line. Meanwhile, eyewear specialist Cubitts is introducing its Summer frame collection in-store, showcasing new vibrant colors that are perfect for accessorizing summer outfits. Fashion footwear brand Kat Maconie is unveiling its ‘Bold Move’ collection, featuring rainbow colors and trendy new shapes, appealing to those who want to make a statement with their shoes.
For those with a penchant for premium fashion, Danish brand Ganni has partnered with Ester Manas for an exclusive collection available only at their Beak Street store. This collaboration showcases Ganni’s commitment to combining creativity and sustainability, offering customers unique and environmentally conscious pieces. Stine Goya is also debuting its colorful pre-fall collection, allowing shoppers to get a head start on this season’s hottest trends. Additionally, eyewear brand Finlay is launching new frame colorways, giving fashion-forward individuals more options to express their style.
To enhance the shopping experience, Carnaby In Colour also includes participation from over 60 restaurants, bars, and cafes. Visitors will have the opportunity to explore vibrant dining options while taking a break from their shopping spree. Whether it’s enjoying a refreshing cocktail, trying out new culinary delights, or simply relaxing with a cup of coffee, Carnaby offers a variety of options to satisfy every palate.
Through the Carnaby In Colour initiative, Carnaby aims to create a lively and vibrant atmosphere that celebrates the essence of summer. By offering exciting promotions, exclusive collections, and immersive experiences, this fashion and tourist destination invites shoppers to indulge in a world of color and creativity. With something for everyone, Carnaby In Colour is the perfect summer shopping destination for fashion enthusiasts and trendsetters alike. Come and experience the magic of Carnaby In Colour this summer!
Useful links:
1. Carnaby official website
2. MindOut official website
