Carma, a renowned global media intelligence software and research company, has recently made an acquisition that will significantly expand its expertise in the beauty, fashion, and lifestyle sectors. The company has acquired mmi Analytics, a media communication and e-tail measurement platform specializing in these industries. While the terms of the deal were not disclosed, Carma has stated that this strategic acquisition will enhance its full-service offerings and reinforce its position in key vertical markets.
By joining forces with Carma, mmi Analytics aims to capitalize on the global reach, technology, and comprehensive services that Carma provides. Additionally, mmi Analytics brings deep expertise and an established presence in the beauty, fashion, and lifestyle sectors, making this partnership a mutually beneficial one.
The acquisition will enable Carma to optimize the customer journey by developing targeted brand strategies and evaluation methodologies across various channels. This includes retail media, influencer communities, and traditional media networks on a global scale. In this way, Carma can offer comprehensive solutions to its clients by leveraging the strengths and capabilities of mmi Analytics.
mmi Analytics, headquartered in London, will operate as a separate brand under the Carma group. This arrangement allows mmi Analytics to benefit from Carma’s global scale, client service, technology, and expertise while maintaining its regional presence in the beauty, fashion, and lifestyle sectors. With Carma’s 22 offices worldwide, mmi Analytics can expand its reach and serve clients in dynamic global markets.
The acquisition has generated excitement from Carma’s CEO, Mazen Nahawi, who recognizes the thriving and rapidly evolving nature of the beauty and luxury goods sector. Acquiring mmi Analytics will enable Carma to optimize digital communications strategies for beauty clients on a global scale. This is particularly valuable in regions such as the Middle East and Asia, where the sector is experiencing significant growth.
mmi Analytics CEO, Christian Eckley, also expressed enthusiasm about the acquisition. The deal grants mmi Analytics access to superior media insights technology, services, and capabilities, which will enhance and expand its offerings within a truly global organization.
In conclusion, Carma’s acquisition of mmi Analytics strengthens its position in the beauty, fashion, and lifestyle sectors. Through this partnership, Carma combines expertise, technology, and global reach to provide comprehensive and targeted solutions to clients in these industries.
Useful links:
1. Carma
2. mmi Analytics
