In a captivating collaboration, Marc Jacobs has joined forces with none other than Kim Kardashian for their highly anticipated AW23 campaign. In a true meeting of creative minds, the campaign showcases the stunning photography of Tyrone Lebon, with Alastair McKimm, the Editor-in-Chief of i-D magazine, as the stylist. This dynamic team has created a visually striking campaign with a dramatic black and white color palette, featuring statement pieces like corsets, ultra-platform shoes, a leather skirt, and long black gloves. But it doesn’t stop there. To add an extra touch of playfulness, the campaign incorporates props such as a giant pair of inflatable legs and alphabet-shaped balloons. With their innovative approach, Marc Jacobs and Kim Kardashian have truly pushed the boundaries of fashion and captured the attention of the industry.
Meanwhile, Hugo, known for its #HUGOYourWay motto, is embarking on a new direction for their AW23 campaign. Fusing music and fashion in a way that creates a unique narrative, Hugo is all about highlighting the power of performance and the connection it can create with fans. The campaign features prominent artists like Bella Poarch and other music mavericks, showcasing their exceptional talent and ability to captivate audiences. In addition to this collaboration, Hugo is also working on an exciting capsule collection with Bella Poarch, promising to deliver a blend of style and music that is sure to leave a lasting impression.
Switching gears, Self-Portrait has unveiled the next chapter of their AW23 campaign, starring none other than supermodel Gigi Hadid. Shot against the stunning backdrop of Paris by the renowned British photographer Tyrone Lebon, this campaign is a true visual feast. Surrounding Gigi with butterflies, symbolizing nature and beauty, Self-Portrait creates a whimsical and enchanting atmosphere. The collection itself features breathtaking ensembles, including a gold sequin crop top and mini skirt combo, as well as a chic white boucle jacket and mini skirt set. With Gigi Hadid as their muse, Self-Portrait has once again proven their ability to seamlessly blend elegance and contemporary fashion.
In the world of digital platforms, Basic.Space, a marketplace that encompasses fashion, design, art, and music, is making waves with its first-ever out-of-home campaign. The aim of the campaign is to challenge the conventional notion of “selling out” by highlighting the fact that the platform, once invite-only, is now open to applications from sellers. Showcasing a diverse range of fashion insiders and Basic.Space sellers, including the likes of Emily Oberg, founder of Sporty & Rich, Justin Reed, a streetwear consignor, Marcelo Gai, the founder of Mirror Palais, and Zach Kinninger, the creative director of Basketcase, the campaign exudes a sense of authenticity and inclusivity. By bridging the gap between fashion, art, and music, Basic.Space has revolutionized the social commerce landscape.
In conclusion, these AW23 campaigns have truly pushed the boundaries of creativity by merging fashion, art, music, and digital platforms. With the involvement of notable personalities, creative talents, and innovative approaches, these campaigns are set to leave a lasting impression in the industry. Through captivating visuals, unique narratives, and collaborative endeavors, these brands have showcased the power of creativity in engaging consumers and redefining the fashion landscape.
Links:
1. Marc Jacobs Official Website
2. Self-Portrait Official Website
