Canada Goose, the luxury outerwear brand, is making significant changes to its leadership team as part of its five-year strategic growth plan. In a bid to expand its direct-to-consumer business and attract new audiences, the Toronto-based company has appointed five new executives.
Matt Blonder has been named the first-ever chief digital officer. In his role, he will be responsible for overseeing all consumer-facing digital platforms. This appointment reflects Canada Goose’s focus on enhancing its online presence and delivering a seamless digital experience for its customers.
Juliette Streichenberger has been appointed as the president of CGAG and Europe, the Middle East, and Africa (EMEA). Her primary objective will be to expand the brand’s business in these regions. Strengthening the brand’s presence in international markets is vital to Canada Goose’s growth strategy.
Ana Mihaljevic has been chosen as the head of global stores. She will lead the brand’s retail expansion efforts and bring a strong focus on retail excellence. Canada Goose aims to double its footprint in the next five years, demonstrating its ambition to become a major player in the retail industry.
Daniel Binder has taken on the role of chief transformation officer and EVP of sales operations & planning. He will oversee the company’s transformation objectives, ensuring scalability and sustainable growth. This appointment signifies Canada Goose’s dedication to keeping pace with industry changes and evolving consumer demands.
Patrick Bourke is now the SVP of strategy & corporate development. In his role, he will be responsible for managing corporate priorities and identifying new business opportunities. Bourke’s expertise will be crucial in driving Canada Goose’s expansion plans and creating strategic partnerships.
These appointments are in line with Canada Goose’s goal of reaching $3 billion in annual revenue by 2028. The company is also planning to diversify its product offerings by expanding into new categories such as rainwear, apparel, and footwear. With a focus on reinvention and a strong leadership team in place, Canada Goose is well-positioned for future success.
Chairman and CEO Dani Reiss expressed confidence in the newly appointed team and emphasized the importance of their contributions to the company’s strategic growth plan. Reiss believes that these changes will solidify Canada Goose’s position as a performance luxury brand and global retailer.
For more information about Canada Goose and their strategic growth plan, please visit their official website here.
