Canada Goose, the renowned Canadian luxury outerwear brand, has introduced a new recommerce platform called ‘Canada Goose Generations.’ This platform, set to launch initially in the United States and expand to Canada later this year, aims to extend the lifespan of Canada Goose products by keeping them in circulation.
With Canada Goose Generations, consumers have the opportunity to trade in their pre-owned Canada Goose outerwear and apparel. Additionally, users can browse and purchase a variety of iconic and limited-edition pieces from the brand. The platform will curate a selection of vintage items from the brand’s archive, pre-loved items from other consumers, and refreshed Canada Goose products.
To ensure the authenticity of the traded-in products, Canada Goose has partnered with Trove, a specialist in product authentication. Customers can easily trade in their items online at Generations.CanadaGoose.com. The products will be thoroughly assessed and verified, and customers will receive compensation in the form of a Canada Goose gift card.
This launch aligns with Canada Goose’s commitment to sustainability and reducing its environmental impact. The brand has been involved in the circular economy through its Resource Centres Program since 2009, which donates excess fabrics and materials to communities in Canada’s North. This program complements Canada Goose’s longstanding product warranty program and repair services.
Carrie Baker, the president of Canada Goose, expressed her excitement for the new platform, emphasizing its alignment with the brand’s purpose of minimizing environmental impact while keeping people warm. She highlighted that Canada Goose products are built to last and each possesses a unique story. Canada Goose Generations aims to extend the narrative of these products while providing them a new lease on life.
The introduction of this recommerce platform also ties into Canada Goose’s purpose platform, Humanature, which focuses on sustainability and values-based initiatives. By venturing into recommerce, Canada Goose is further solidifying its commitment to the environment and its customers.
Overall, the launch of Canada Goose Generations signifies the brand’s dedication to sustainability, circularity, and prolonging the lifespan of its products. Through this platform, customers are given the opportunity to participate in the circular economy and contribute to Canada Goose’s commitment to the planet.
Useful Links:
– Canada Goose Generations Official Website
– Canada Goose Product Care Information
