Canada Goose, the renowned luxury outerwear brand, is expanding its product offerings with the launch of its first-ever footwear line. This exciting venture will introduce two boot models, the Snow Mantra Boot and the Journey Hiker Boot, designed for both men and women.
The Snow Mantra Boot, priced at $1,295, is a high-top performance boot specifically created to provide optimal warmth in extremely cold temperatures. It features innovative PrimaLoft Gold insulation, capable of keeping feet toasty in temperatures as low as -30°C. On the other hand, the Journey Hiker Boot, priced at $750, is a versatile option suitable for both hiking adventures and urban living. Both boots are fully waterproof, ensuring durability and protection in any weather condition.
Customers can choose from a range of three colorways for both boot models, allowing them to personalize their style and preferences. These options provide added versatility and cater to individual fashion tastes.
The introduction of footwear aligns with Canada Goose’s broader growth strategy, known as “Beyond the Parka.” This strategy aims to diversify the brand’s offerings and position it as a comprehensive lifestyle brand. Previous expansions into knitwear and fleece have already demonstrated Canada Goose’s commitment to providing customers with a wide range of premium products.
The decision to venture into footwear was strengthened by Canada Goose’s acquisition of Canadian footwear and outerwear brand Baffin in 2018. While Baffin operates independently, its expertise in the performance footwear category has been invaluable. This acquisition has allowed Canada Goose to gain insights and knowledge, ensuring their foray into footwear is well-informed and successful.
CEO Dani Reiss emphasizes the brand’s commitment to maintaining the integrity and excellence of the Canada Goose name. The brand’s success has always been rooted in producing the best outerwear and warmest jackets in the world. This approach extends to their footwear line, with a focus on meticulous design and top-quality products.
The launch of the footwear line marks another milestone in Canada Goose’s journey toward becoming a comprehensive lifestyle brand. By combining functionality, performance, and style, these boots embody the same quality and craftsmanship that Canada Goose is renowned for in its outerwear. This expansion allows consumers to experience the brand’s excellence across various product categories.
Useful links:
1. Official Canada Goose Website
2. Net-A-Porter (where the boots will be available starting November)
