Can the iconic image of the Parisienne be redefined and move beyond its stereotypical depiction? This is the thought-provoking question raised in the latest edition of BLSTK Replay, a strategic luxury monitoring content developed by BalistikArt agency.
Undoubtedly, you must have come across the buzz surrounding “Emily in Paris,” the recently released Netflix series created by Darren Star, the mastermind behind Sex and the City. Love it or hate it, the show’s protagonist, Emily Cooper, has become an internet meme and a focal point of fashion discussions in women’s media. Amidst all the chatter, one central query emerges: Does Paris still embody the essence of French luxury? Can the timeless image of the Parisienne be rejuvenated and reinvented beyond its clichés?
The everlasting archetype of luxury brands is enriched by its inherent contradictions: an amalgamation of sophistication and nonchalance, a secret recipe for that elusive “je ne sais quoi” that perpetually entices an international luxury clientele. Unsurprisingly, Chanel, a brand well-versed in embracing contradictions, pays homage to this iconic Parisian figure in its latest SS2021 campaign, which features black and white visuals shot in the prestigious neighborhoods of the city.
While BalistikArt prepares to delve deeper into the study of this semi-real and cinematic character, let us ponder on a few thoughts about this new Parisienne: do you prefer her natural or filtered, expressing herself in French or English?
In addition to this discussion, the current edition of BLSTK Replay covers a wide range of topics, including Ruinart’s collaboration with TooGoodtoGo, Estée Lauder’s venture into space, and the emerging trend of earrings designed for AirPods. To explore more, check out the complete BLSTK Replay for the week.
Please find below two relevant links related to the article:
– Vogue France: The Real Parisian Style
– The Guardian: The Myth of the Chic Parisienne
