Calvin Klein has recently launched its latest global Pride collection and accompanying ‘Feel Pride’ campaign for 2023. The campaign features Australian pop sensation Troye Sivan, along with models Nathan McGuire and Manahou Mackay, and was shot in Sydney by photographer Joe Brennan. The aim of the campaign is to capture the “euphoria” experienced by members of the LGBTQIA+ community during Pride events.
The collection, titled ‘This is Love,’ showcases Calvin Klein’s iconic underwear and apparel, but with a twist. Vibrant colors and new cuts are prominent, along with limited-edition colors and a distinctive logo-band featured in the updated underwear designs. The collection also includes t-shirts, muscle tees, and a sleeveless hoodie, all adorned with bold graphics that embody the message of love. Classic apparel such as denim shorts and trucker jackets are not forgotten, with celebratory phrases and embroidery adding a touch of charm.
Additionally, the collection introduces new additions like bodysuits, cropped and double-layer tees, and tanks available in standard and asymmetrical styles. These additions aim to provide a diverse range of options that cater to individual preferences and styles.
In a significant move, Calvin Klein has collaborated with First Nations artist Jake Simon to create an exclusive local capsule collection. This collaboration marks the brand’s first partnership with a First Nations artist. Simon’s unique artwork incorporates motifs of joining circles that symbolize community, as well as arrow shapes that represent both a personal journey and the resilience of warriors. The aim of this collaboration is to highlight the strength and resilience of minority groups within the LGBTQIA+ community.
The Pride 2023 collection is currently available for purchase on the official Calvin Klein website, calvinklein.com.au, as well as select Calvin Klein stores. This allows fans and supporters of the brand to shop the collection and proudly wear its vibrant and inclusive designs.
Links:
– To explore the Calvin Klein Pride 2023 collection, visit their website here.
– Learn more about Calvin Klein’s commitment to inclusivity by visiting their official website here.
