Calvin Klein has recently announced its collaboration with Jung Kook, a member of the popular K-Pop group BTS. The South Korean idol has been signed as the global brand ambassador for Calvin Klein Jeans and Calvin Klein Underwear, further highlighting the increasing influence of K-Pop stars in the luxury sector.
In the latest campaign for Calvin Klein, Jung Kook showcases the brand’s spring 2023 collections. The campaign, photographed by Park Jong Ha, features Jung Kook donning iconic pieces such as the 90s Straight denim, Body Jeans, Relaxed Fit Denim Shirt, Oversized Denim Jacket, and Relaxed Fit Standard Logo Crewneck Tee.
Jonathan Bottomley, the Global Chief Marketing Officer of Calvin Klein, expressed the brand’s excitement about this partnership. He emphasized the importance of finding talent that not only aligns with Calvin Klein’s values but also has a significant cultural impact. Bottomley praised Jung Kook for his ability to connect with international audiences through his music and style, making him the perfect fit for the brand.
Calvin Klein’s decision to collaborate with Jung Kook reflects a larger trend in the luxury industry, where brands are capitalizing on the immense popularity and influence of K-Pop stars. With a massive fan base, K-Pop artists can greatly benefit brands in terms of sales and cultural relevance. By associating themselves with these idols, brands like Calvin Klein can tap into the global appeal and loyalty of K-Pop fans.
The partnership between Jung Kook and Calvin Klein is expected to generate buzz in the industry and solidify the brand’s presence in the world of fashion and entertainment. As K-Pop continues to dominate the music and fashion scenes, it is anticipated that there will be more collaborations between luxury brands and Korean idols. Calvin Klein’s decision to sign Jung Kook is just the beginning of a larger trend that will shape the future of the industry.
To learn more about the Calvin Klein x Jung Kook collaboration, check out these articles:
1. Fashion Network
2. Vogue UK
