Contemporary designer brand By Far has joined forces with sustainability tech company Nold to enhance circularity in the fashion industry. Through the launch of the By Far x Nold platform, the brand aims to breathe new life into its products, promote longevity, and address the significant environmental impact of the fashion sector.
The By Far x Nold platform provides users with the opportunity to sell and buy pre-loved and sample By Far items, thereby supporting the brand’s commitment to the circular fashion movement. Users can easily list their By Far products by scanning the label or searching for their items, and they can even download a pre-paid shipping label. Once a successful sale is made, sellers have the option to receive 85% of the item’s value in their bank account or 100% of the sale price as store credit for byfar.com.
Initially, the website will only offer authenticated By Far items marked by Nold for purchase, ensuring that customers have access to pre-loved fashion with guaranteed authenticity. However, the platform will later introduce a complete listing feature, allowing users to sell their own items.
Sabina Gyosheva, co-founder and CEO of By Far, is confident that venturing into the pre-loved market will unleash a new wave of circularity and rejuvenation for fashion pieces, transforming them into timeless treasures once again. She believes that this platform will revolutionize the fashion landscape and establish By Far as a powerful symbol of the sustainable change they envision.
As a relevant resource, readers can learn more about the circular fashion movement and its impact by visiting the Business of Fashion website. Additionally, for those interested in exploring sustainable fashion brands like By Far, the Good On You website offers a comprehensive guide to ethical and sustainable fashion. Both these platforms provide valuable insights and information for individuals looking to support eco-friendly choices in the fashion industry.
