Buro, the renowned luxury media company, has finally unveiled its highly-anticipated UK destination catered towards affluent millennials after an intensive year of meticulous preparation. The grand debut of Buro.Global showcases a captivating array of immersive content spanning various themes including Fashion & Style, Beauty, Watches & Jewellery, Success, Culture & Thought, and Travel & Experience.
This strategic expansion into the UK market follows Buro’s establishment of a bustling head office in London’s vibrant Soho district just last year. With a remarkable presence in 11 countries spread across four continents, Buro is dedicated to bridging the connection between discerning consumers and top-tier luxury brands through unparalleled storytelling experiences. Over the past year, the company has honed in on its focus on the affluent millennial demographic, making it a top priority to curate a bespoke digital platform tailored to their tastes.
CEO of Buro.Global, Nick Smith, couldn’t contain his enthusiasm over the UK launch, emphasizing the brand’s eagerness to engage with a global audience that is deeply invested in their unique content. The UK editorial team is composed of seasoned journalists hailing from prestigious media outlets like British Vogue, The Sunday Times, Elle, and Porter. Notable team members include Lucy Hutchings as managing editor, Natalie Hartley as fashion director, Sophie Beresiner as beauty and style director, Naomi Barling as fashion editor, and Phoebe McDowell as beauty editor.
Digital director Reena Prashar underscored Buro.Global’s unwavering commitment to presenting bold, dynamic, colorful, and playful storytelling that resonates with their audience. The UK platform showcases a range of cutting-edge technological enhancements, including 360-degree product imagery, social media shareability, and upcoming features like bookmarking and wishlisting functionalities. These innovative elements elevate the reader’s digital journey and facilitate seamless interaction leading towards potential purchases.
In addition to the exclusive video performance by rising rap sensation Little Simz, the UK platform also showcases captivating contributions from esteemed individuals such as Afua Hirsch, Charlie Teasdale, and Olivia Sudjic. With a steadfast dedication to delivering top-notch content and immersive experiences, Buro’s UK debut is poised to captivate and inspire affluent millennials throughout the region.
For more information on Buro.Global’s exciting UK launch and to delve into their immersive content, visit their website here: Buro.Global UK. Additionally, keep up with their latest updates and inspirations by following their social media platforms.
