Burberry, led by the creative vision of Riccardo Tisci, has just unveiled an exciting new Christmas campaign that seeks to promote the values of togetherness and unity. Departing from the usual lavish and opulent holiday campaigns, this year’s festive installment puts the spotlight on human connections and the importance of coming together.
Shot by the acclaimed photography duo Mert Alas & Marcus Piggott, the campaign features a diverse ensemble cast headed by Carla Bruni. Tisci, who has a strong personal connection to the themes of unity and togetherness, wanted to challenge modern perceptions of love through this holiday campaign. For him, the holiday season is a poignant time to pause, reflect, and bond with loved ones who bring joy and a feeling of belonging, regardless of geographical distances.
Bringing together a group of individuals who have supported him since his arrival at Burberry, Tisci’s campaign showcases a varied lineup of talents like Fran Summers, Zhou Dongyu, Yoo Ah-in, and many more, each one lending their unique charm and energy to the festive spirit. Set to the infectious beats of ‘What Is Love?’ by Deee-Lite, the cast is seen dancing in a joyous celebration of Burberry’s latest collections, ranging from elegant chain mail dresses to cozy puffer coats and trendy leopard print parkas.
Tisci’s ‘What is Love’ holiday campaign stands out as a beautiful ode to diversity and unity, capturing the essence of this special time of year in a refreshing and heartfelt manner. By prioritizing connections and relationships over superficial glitz and glamour, Burberry’s latest campaign sends a powerful message of inclusivity and togetherness, resonating deeply with audiences worldwide.
To learn more about Burberry’s exciting Christmas campaign, visit their official website here. Fans can also follow Burberry on Instagram @burberry for behind-the-scenes looks and updates on the latest collections.
