The renowned British fashion house, Burberry, is currently making waves with its new brand identity through a series of captivating installations across the capital city. One of the standout installations is the Burberry Street subway station, which has taken on a complete transformation in celebration of London Fashion Week. Formerly known as Bond Street station, it has now been renamed Burberry Street and will showcase the brand’s iconic Knight Blue color until September 19th.
The brains behind this remarkable subway station makeover is Burberry’s creative director, Daniel Lee, who assumed the role last year. Lee has strategically used the Knight Blue color as a defining element in Burberry’s new brand identity. This approach mirrors his successful use of the famous “Bottega Green” during his tenure as creative director at Bottega Veneta from 2018 to 2021.
This transformation of Bond Street station is part of a broader collaborative campaign with Transport for London, which includes customized taxis, branded breakfast offerings, and the display of Burberry campaigns on Piccadilly’s enormous screens. The Burberry Streets project also has international ambitions, with plans for upcoming installations in Seoul and Shanghai next month.
The decision to revamp Bond Street station is a clever marketing move by Burberry, as it allows the brand to showcase its fresh identity to a wide audience. By immersing the public in the brand’s distinctive color and incorporating various branded elements throughout the station, Burberry is creating a truly unique and immersive brand experience. This experiential approach to marketing is growing in popularity within the luxury fashion industry, as it enables brands to engage with consumers on a deeper level, ultimately creating lasting impressions.
Bond Street station was chosen as the location for this installation for its association with luxury shopping, making it the ideal backdrop for Burberry to spotlight its reinvented brand identity. The station’s proximity to fashion boutiques and high-end stores further reinforces Burberry’s status as a leading luxury fashion brand.
The impact of Burberry Streets reaches beyond London, as the brand plans to replicate these installations in other major cities worldwide. This global expansion aims to bolster Burberry’s brand image and captivate the attention of fashion-conscious consumers around the globe.
Overall, Burberry’s transformation of Bond Street station is a bold and imaginative marketing move that exemplifies the brand’s dedication to innovation and brand identity. By immersing consumers in the Burberry experience, the brand is establishing a stronger and more meaningful connection with its audience, solidifying its position as a top luxury fashion house. With upcoming installations in Seoul and Shanghai, Burberry is undoubtedly poised to make an enduring impression on the global fashion stage.
Useful links:
– Burberry Official Website
– London Fashion Week Official Website
