Every year, the BrandZ report, conducted by Kantar Institute, evaluates the value of brands in a specific market by combining their financial performance with a comprehensive study of consumer opinions and behaviors. In the UK edition of this report, Burberry, a luxury brand, stands out for its strong environmental and societal commitments, which have contributed significantly to its estimated value.
The latest BrandZ UK study reveals an impressive 31% increase in Burberry’s value in 2021 compared to the previous year. With an estimated worth of $5.03 billion, Burberry secures the 17th position among the most valuable British brands across all segments.
While this growth can be attributed to Burberry’s strong financial performance in Asian and US markets following the Covid-19 pandemic, it is also a result of the brand’s sustainability and ethical efforts. The report highlights the initiatives undertaken through Burberry’s corporate program, “Burberry Beyond,” including the goal of achieving carbon neutrality by 2022 and the ambitious aim to be “climate positive” by 2040. Additionally, the brand has implemented measures to ensure supply chain traceability, such as introducing a new green labeling system.
These concrete actions have resonated well with consumers, evident from Burberry’s outstanding rating of 110/100 in the “Responsibility” index alone. Specifically, the brand scores 110 for environmental efforts, 109 for societal responsibility, 110 for employee engagement, and 112 for the transparency of its supply chain.
For those interested in further details, the full BrandZ UK report can be accessed here.
Sources:
– [BrandZ UK Report](insert link here)
– [Burberry Official Website](insert link here)
