Burberry, one of the world’s most esteemed luxury fashion brands, has recently made a bold statement with its Spring/Summer 2022 campaign. After enduring the challenging period of global lockdowns, the brand’s creative chief, Riccardo Tisci, intended for this campaign to evoke profound emotions and reignite the dreams and youthful vigor within individuals. Tisci described the campaign as a “beautiful dance” – an awakening that captures a raw and powerful energy capable of revitalizing the spirit.
Drawing inspiration from the successful menswear and womenswear shows, Tisci sought to capture the same innate energy and the fusion of contrasting elements in the campaign. To achieve this, Burberry enlisted the acclaimed photographers Mert and Marcus to shoot raw studio images, while Chris Rhodes documented intimate and candid backstage shots during the SS22 presentations. This combination of different perspectives adds depth and authenticity to the campaign.
Furthermore, Burberry’s SS22 campaign emphasizes the brand’s commitment to diversity and inclusivity. The campaign features a diverse cast of models including Chisom Okeke, Chu Wong, Claus Emilio Royo, Erwan Konate, Irina Shayk, Manolo Teodosiu, Maria Keidj, Miles Gardner, Mona Tougaard, Niclas Baker, Paula Rudevica, Rianne Van Rompaey, Siny Mbengue, Sita Zampou, and Vira Boshkova. Styled by Katy England, with the expertise of make-up and hair by Isamaya Ffrench (Burberry Global Beauty Director) and Jawara, the campaign celebrates individuality and the power of self-expression.
In essence, Burberry’s SS22 campaign encapsulates everything the brand stands for – the harmonious coexistence of raw energy and elegance, beauty, and refinement. As the world gradually emerges from the shadows of lockdown, Burberry’s campaign aims to inspire individuals to embrace their freedom, dreams, and youthful spirit once again. Through captivating imagery and a thought-provoking concept, the campaign invites viewers to experience a powerful and vibrant awakening, viewed through the lens of Burberry’s artistic vision.
Useful Links:
1. Burberry Official Website
2. Burberry SS22 on Vogue
