Burberry has recently announced a partnership with Marcus Rashford, the English international footballer and youth advocate, to support and nurture children worldwide. This collaboration signifies Burberry’s dedication to giving back to the next generation, empowering them to achieve their dreams and reach their full potential. Through working with charities that focus on supporting young people globally, the luxury brand is aligning itself with Rashford’s efforts to make a positive impact on children’s lives.
While many professional athletes are known for their endorsements and brand promotions, Rashford has gained widespread recognition for his advocacy on child poverty. Last summer, Rashford successfully raised £20 million in donations for FareShare, a charity that provides food distribution services. His campaign led to a government reversal on holiday food provisions for vulnerable children affected by the pandemic. Rashford has continued his efforts by establishing the Child Food Poverty Taskforce to address long-term solutions for child food poverty in the UK.
In order to support Rashford’s initiatives, Burberry has committed to donating to FareShare, which will fund over 200,000 meals across the UK. Additionally, the brand is pledging support to youth organizations in Manchester and London, as well as charities with a global reach. These programs will focus on education, creativity, entrepreneurship, and addressing significant global challenges.
Specifically, in London, Burberry is collaborating with London Youth to provide grants for 15 youth centers. In Manchester, the brand is supporting Norbrook Youth Club and Woodhouse Park Lifestyle Centre, both of which played a crucial role in Rashford’s upbringing. Furthermore, Burberry is partnering with Wide Rainbow, a non-profit organization in New York City that offers arts education programs to underserved communities.
Moreover, Burberry has partnered with the International Youth Foundation to contribute to the Global Youth Resiliency Fund. This initiative aims to empower young entrepreneurs and community leaders in Asia by providing resources to address challenges such as nutrition gaps and access to livelihood opportunities.
Overall, the partnership between Burberry and Marcus Rashford exemplifies a shared commitment to enhancing the lives of young people worldwide. By supporting initiatives that focus on education, creativity, and entrepreneurship, Burberry is empowering the next generation to overcome obstacles and realize their full potential.
For more information about Burberry’s partnership with Marcus Rashford and their commitment to supporting young people, visit their official website here. You can also learn more about Marcus Rashford’s initiatives and advocacy work by visiting his official website here.
