Burberry’s Data Academy is nearing the end of its inaugural training program, aimed at equipping employees with valuable skills in machine learning, data visualization, and Python programming. The luxury British brand launched the program 18 months ago to provide its teams with essential data skills. The Head of IT Transformation, Vineet Bhalla, who was the first to undergo the training, emphasizes the value of a data-centric approach in areas such as security, data management, and customer tracking within the company.
Developed in partnership with Decoded, a digital transformation specialist, Burberry’s Data Academy will soon be expanded to other teams within the company. This expansion is driven by the confirmation of major retail trends and disruptions caused by the Covid-19 crisis, which emphasized the need for accelerated digital practices, enhanced customer service expectations, and smoother purchasing journeys. Burberry acknowledges that historical data may not be as applicable in the current situation and future projections, and is therefore unveiling a new traceability project for its customers.
Burberry’s integration of data skills internally sends a strong message about its commitment to new ways of working, according to Kathryn Parsons, CEO of Decoded. By empowering its teams with data analysis and diverse data applications, Burberry aims to foster autonomy and embrace agility, especially in an unstable economic and social landscape.
The success of the Data Academy’s first session underscores Burberry’s dedication to staying ahead in the luxury industry and leveraging the power of data. In addition to investing in its employees’ development, the brand positions itself as a leader in the digital era. As the luxury sector continues to evolve, Burberry’s proactive approach to data and technological advancements will be instrumental in its future success.
Useful links:
– Burberry Re-imagined: Embedding responsible values
– Decoded
