Burberry has provided more details about its ongoing collaboration with Mythical Games, following last week’s initial announcement. In the second year of their partnership, Burberry will be introducing a new non-fungible token (NFT) collection in the popular game, Blankos Block Party. Alongside this, the brand will be creating a dedicated social space within the game where players can connect with each other and enjoy a unique virtual experience.
The highlight of the limited-edition Burberry Blanko NFT collection is a unicorn character named Minny B, adorned with Burberry’s new TB Summer Monogram, drawing inspiration from the brand’s Animal Kingdom theme. Minny B represents a playful interpretation of a mythical creature, embodying traits such as kindness, humor, and infinite creativity. Sporting a distinct spiral horn and a pair of white wings, the character can explore new areas of the game by taking flight.
The new NFT collection will also include in-game accessories featuring Burberry’s logo, such as boomboxes, TB sliders, lucky horseshoe necklaces, and a seashell-inspired mobile phone accessory. These virtual accessories can be added to players’ online portfolios.
Building on their previous collaboration, Burberry has revealed that players who own the first NFT character, Sharky B, in Blankos Block Party will receive a complimentary Monogram bucket hat accessory as a reward. The bucket hat is set to be released in the upcoming weeks.
In addition to the NFT collection, Burberry has designed a bespoke social space within the game called The Oasis. Functioning as a futuristic resort, this cabana-style area allows players to connect, explore, and indulge in a virtual experience. The Oasis draws inspiration from the natural world and incorporates various beaches, along with branded sailboats and sun loungers reminiscent of Burberry’s takeovers in Saint-Tropez, Korea, Singapore, and Ibiza.
Starting from June 22, the NFT collection and The Oasis will be available for in-game purchase to Blankos Block Party players worldwide.
Burberry’s partnership with Mythical Games and its integration into the virtual world of Blankos Block Party is a testament to the luxury fashion brand’s dedication to innovation and its exploration of new ways to engage with its audience. By capitalizing on the increasing popularity of NFTs and virtual gaming spaces, Burberry continues to push creative boundaries and deliver memorable digital experiences. Through the launch of the new NFT collection and the introduction of The Oasis, players can now immerse themselves in the world of Burberry, enjoying the excitement and interactivity of the game.
Links:
1. Burberry Official Website
2. Blankos Block Party Official Website
