Burberry, the renowned British luxury brand, is once again making waves with its exciting Chinese New Year celebrations, this time with the launch of the captivating online game ‘Ratberry’. Building on the success of their previous game, B Bounce, which captured the hearts of consumers worldwide, Burberry continues to push boundaries and captivate audiences with innovative digital experiences.
Drawing inspiration from the Year of the Rat, Ratberry immerses players in a whimsical world adorned with the exclusive Thomas Burberry monogram motif. Players step into the shoes of Ratberry, navigating through platforms, collecting gold coins, and vibrant Chinese lanterns in a mesmerizing purple universe. The game, available on Burberry’s website, adds an interactive element to the brand’s 2020 Chinese New Year campaign, showcasing a commitment to engaging with China’s digitally savvy young audience through cutting-edge digital initiatives.
In addition to the thrilling game, Burberry has gone the extra mile to connect with Chinese consumers by launching Chinese New Year stickers on WeChat, creating an interactive experience that allows users to engage with Ratberry and the striking products from the Chinese New Year capsule collection. The brand has also features a star-studded lineup of Chinese models and celebrities, including Zhou Dongyu, He Cong, and Liang Jiyuan, in their latest ad campaign, shot by renowned photographer Leslie Zhang. These images highlight key pieces from the collection in vibrant red hues, showcasing Burberry’s commitment to tailoring content to resonate with the Chinese market.
Emphasizing its dedication to engaging with Chinese consumers, Burberry has forged an exclusive partnership with Tencent, a prominent Chinese technology giant, to develop cutting-edge digital and physical spaces for community engagement and shopping. The first “social retail” store under this partnership is slated to open in Shenzhen, China in the first half of 2020. These strategic endeavors underscore Burberry’s commitment to evolving in the dynamic luxury retail landscape, particularly in pivotal markets like China. With its innovative and customer-centric approach, Burberry continues to stand out as a pioneer in the industry.
To learn more about Burberry’s Chinese New Year celebrations and innovative partnerships, visit their official website here. For updates on their latest digital initiatives and luxury offerings, follow Burberry on social media platforms like Instagram and WeChat. Instagram
