Burberry has recently unveiled its latest flagship store, Shanghai Plaza 66, which showcases the brand’s new global design concept. The aim of this concept is to capture the essence of the luxury brand, and it will be implemented in two more flagship stores in Paris and London in the coming year.
The Shanghai Plaza 66 store was designed in collaboration with architect Vincenzo De Cotiis, who has reimagined classicism by juxtaposing brutalist elements with luxurious materials. This unique combination results in a contemporary and avant-garde aesthetic that sets the store apart. One of the standout features of the store is its display fixtures and plinths, which are crafted from a variety of textures such as concrete, ceramics, and high-gloss finishes.
Of course, the iconic Burberry check is prominently incorporated throughout the store, but it is also cleverly reinterpreted in the mirrored zones of the gridded ceiling. This design choice creates a sense of openness as it reflects the tiled chequerboard floors, inviting customers to explore the space and immerse themselves in the brand experience.
With three floors to explore, the Shanghai Plaza 66 store offers a comprehensive selection of Burberry’s menswear and womenswear collections, as well as accessories. In addition to its stunning design, the store is also committed to sustainability. It has undergone the certification process for LEED (Leadership in Energy and Environmental Design) and is carbon neutral. This aligns with Burberry’s broader goal to achieve carbon neutrality in all its Mainland China stores and procure all electricity from renewable sources by 2022.
While the Shanghai Plaza 66 store is only the second flagship store to showcase Burberry’s new design concept, customers can also experience it in three other non-flagship locations: Shinsegae Times Square in Korea, SKP Accessories in China, and Umeda Hankyu Accessories in Japan. These locations offer a glimpse into the innovative design and luxurious atmosphere that Burberry is known for.
The launch of Burberry’s Shanghai Plaza 66 flagship store is a testament to the brand’s commitment to providing a unique and immersive luxury retail experience. With its innovative design, dedication to sustainability, and carefully curated collections, Burberry continues to shape the future of the fashion industry.
Useful Links:
1. Burberry Official Website: https://www.burberry.com
2. Leadership in Energy and Environmental Design (LEED) Official Website: https://www.usgbc.org/leed
