Burberry, the renowned British luxury brand, has unveiled its new flagship store in the heart of Paris. Situated on the highly coveted rue Saint-Honoré, the store finds itself nestled between the flagship stores of other high-profile fashion houses such as Chanel and Dior. The building itself, enveloped in a Christo-style plaid canvas, demands attention with its bold and distinguishable design.
Spanning an impressive four floors, the flagship store features Burberry’s signature colors of black, beige, white, and tart red. These colors are synonymous with the brand’s iconic plaid pattern. On the top floor, a private apartment awaits VIPs and key clients, offering an unparalleled shopping experience. The third floor showcases the women’s department and extends into an adjacent building, providing an extensive range of Burberry’s finest offerings. The second floor is dedicated to men’s fashion, while the ground floor is home to a wide selection of accessories, including the sought-after Lola, Rhombi, Olympia, and TB bags. In addition, customers can find exclusive soft accessories such as silk scarves, blankets, and cushion covers.
Stepping inside the store, visitors are immediately immersed in Burberry’s tartan DNA. Plaid wellington boots, cardigans, jerkins, and suits dominate the merchandise, showcasing the brand’s distinctive identity. Of course, Burberry’s most recognizable pieces, including their plaid and black trench coats, are also proudly displayed. Gianluca Flore, Burberry’s chief commercial officer, expressed his enthusiasm for the store, highlighting its embodiment of the brand’s authenticity, boldness, and creativity. The store aims to provide an elevated British luxury experience to all who step through its doors.
The new flagship store boasts an impressive 50 windows and now occupies the space once held by a Tom Ford boutique. It is the first standalone store in the region to adopt Burberry’s new global design concept, further solidifying the brand’s longstanding connection with Paris. Interestingly, Burberry’s founder, Thomas Burberry, opened his first international store in the city back in 1909.
The store’s design, crafted by architect Vincenzo de Cotiis, is a true masterpiece. Mirrored ceilings adorned with intersecting metallic grids and chequerboard tiled floors create a visually stimulating environment. De Cotiis describes the store as a place where all the senses are stimulated, featuring uninterrupted checks and warm tones. The intersections of lines and geometries bring dynamism to the space, allowing visitors to become the protagonists of this contemporary Burberry story.
To celebrate the opening of the flagship store, Burberry projected its new birch brown check pattern onto various Parisian landmarks. Additionally, check-adorned London taxis circulated throughout the streets of Paris, further showcasing the brand’s iconic pattern.
This new Burberry flagship store in Paris marks an important milestone for the brand. With its striking design, thoughtfully curated merchandise, and immersive atmosphere, the store promises customers an unforgettable luxury shopping experience. Burberry’s rich history and unwavering commitment to innovation are beautifully reflected in this flagship store, cementing its position as a global fashion industry leader.
Links:
1. https://www.burberry.com/
2. https://www.vdecotiis.com/
