Burberry, the renowned British luxury fashion house, has recently unveiled its latest artistic endeavor known as “Burberry Landscapes.” This unique project features larger-than-life terrestrial artworks showcasing the brand’s iconic motifs and can be found in two picturesque locations: the Canary Islands and South Africa.
The essence of “Burberry Landscapes” lies in a series of captivating outdoor artworks that are primarily visible from above, creating a mesmerizing spectacle for aerial viewings. These artworks proudly exhibit Burberry’s famous beige tartan print, acting as a testament to the brand’s distinctive identity. Through this form of artistic expression, Burberry aims to emphasize values that are fundamental to the brand, namely the development of sustainable luxury and a spirit of adventure.
The first artwork, situated on the volcanic island of El Hierro in the Canary Islands, was brought to life by artist Jorge Rodriguez-Gerada. Employing an ecological paint derived from milk, which is fully biodegradable, Rodriguez-Gerada expertly captured Burberry’s colors, creating a stunning visual display. The second artwork, located in the Western Cape region of South Africa, involved a team of biodiversity experts who cultivated plants in the brand’s signature colors to form the iconic Burberry logo.
Burberry views these captivating landscapes as a reflection of its belief that creativity has the power to open up new spaces. With this collection of artistic expressions, the brand aims to celebrate its rich heritage while inspiring individuals to reimagine the world around them. Encompassing the essence of sustainability and adventure, these artworks beautifully communicate Burberry’s passionate commitment to the environment.
This remarkable artistic endeavor follows in the footsteps of Burberry’s previous project launched in May. On that occasion, the brand created two immersive floral installations in London to honor Queen Elizabeth II’s 70-year reign. Beyond paying tribute, this initiative also served as a platform for Burberry to champion its environmental transition. With a pledge to become a climate-positive company by 2040, Burberry has placed significant focus on its comprehensive Corporate Social Responsibility (CSR) strategy, centred around biodiversity and sustainability. The brand has committed to ensuring that all key materials, including sustainable cotton, leather, wool, recycled polyester, and nylon, are 100% traceable by 2025.
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