Burberry, the esteemed luxury brand, has recently unveiled its AW22 collection and campaign for childrenswear, signaling the increasing relevance of this market segment for high-end fashion brands. Recognizing the importance of catering to affluent families, Burberry has sought to capture the essence of childhood and the joy of play and imagination through its latest collection.
The campaign imagery exudes adorableness and inclusivity, with each piece unmistakably showcasing the Burberry design aesthetic. A tower of teddy bears takes center stage, mirroring the motifs of the collection and creating a playful celebration of the brand’s iconic designs. The collection prominently features bold reinterpretations of archival graphics and signature silhouettes, tailored specifically for younger wearers.
As the back-to-school season approaches, the collection offers a range of reworked “outerwear icons.” Highlights include honey-tone trench coats made from Burberry’s signature cotton gabardine, as well as diamond-quilted jackets lined in the iconic Burberry check. While warm puffer jackets may not be in high demand during a heatwave, they are undoubtedly a must-have for parents looking ahead to colder months. These puffer jackets feature the playful Thomas Bear graphic, adding a touch of whimsy to the collection.
The heritage-inspired prints, patterns, and motifs found throughout the collection pay homage to Burberry’s iconic legacy. The classic Burberry check appears in both archive beige and seasonal colors, adorning patchwork shirts, cotton flannel shirt dresses, and loungewear crafted from luxurious soft wool cashmere. The signature pattern extends to shoes and accessories, such as bucket hats, rubber boots, rucksacks, and crossbody bags, allowing for a stylish head-to-toe ensemble.
An outstanding feature of the collection is the TB Monogram print, now available in a vibrant orange shade. This eye-catching print can be found on cotton-silk dresses, shirts, shorts, and matching headbands, providing a bold and contemporary twist to the lineup. Additionally, the Burberry Thomas Bear is intarsia knitted on turtleneck jersey tops paired with pleated skirts, wool cardigans, scarves, and baby-grows, further infusing the collection with playful charm.
Burberry’s AW22 kidswear collection and campaign reiterate the brand’s commitment to offering high-quality and stylish options for fashion-conscious families. While staying true to its iconic house codes, Burberry injects a sense of playfulness and imagination into its designs. Whether it’s a honey-tone trench coat or a puffer jacket adorned with the Thomas Bear graphic, Burberry ensures that children can make a fashion statement while still reveling in the lighthearted joys of childhood.
Useful links:
1. Burberry Official Website
2. Vogue – Fashion News, Beauty Coverage, Celebrity Style
