Burberry recently unveiled its highly-anticipated AW22 campaign, showcasing the brand’s duality and celebrating the themes of belonging and self-expression. The campaign, a collaboration between creative chief Riccardo Tisci and renowned photography duo Inez and Vinoodh, captures the avant-garde essence of Burberry in a stunning display of individuality.
The campaign features a diverse cast of models coming together to highlight the collection’s bold and daring recombination of iconic Burberry codes. With both elevated studio shots and candid outdoor shots, the campaign beautifully conveys different identities and perspectives. Stylist Lotta Volkova brings a fresh definition and perspective to the attitudes expressed throughout the collections.
The duality is also reflected in the pieces showcased in the campaign. In women’s wear, classic Burberry items like the iconic trench coat are reinvented as voluminous strapless gowns with signature details. Car coats are enlivened with chain-link elements, while waxed cotton coats and field jackets add a touch of versatility. The collection also includes vintage-inspired floral lace corset tops paired with pleated skirts, as well as bold black leather bodysuits and skirts. And, of course, the iconic Lola bag makes an appearance.
In the men’s wear collection, a hooded duffle coat takes a thrilling twist with exaggerated leather straps and trims. Tailored high-waisted trousers are layered over casual polo shirts, showcasing the perfect blend of sophistication and comfort. Additionally, cotton poplin shirts are paired with floor-grazing skirts in diamond-quilted fabrics, adding a touch of unexpected elegance to the collection.
The star-studded cast for the campaign includes renowned figures like Irina Shayk, Khalil Ghani, Lina Zhang, Loli Bahia, Mariacarla Boscono, Moses Sumney, and Richard Riakporhe. Their presence further enhances the sense of community and togetherness that Burberry aims to convey through this campaign.
Overall, Burberry’s AW22 campaign embodies the power of self-expression and the importance of belonging. Through its bold imagery and exploration of different identities, the campaign presents a fresh vision for the future of the brand. By combining traditional and modern elements, Burberry continues to push boundaries and redefine luxury fashion.
For more information on Burberry’s AW22 campaign and to view the stunning imagery, please visit their official website [insert link] or follow them on Instagram [insert link].
